Three of the original senior team who helped launch and grow Purplebricks have joined forces to launch their own hybrid estate agency, The Agency UK.Its new website went live this morning and the business, like Purplebricks, is to concentrate its launch efforts in the Meridian TV area of the South and, once the business has proved itself, spread to the Central TV region in the Midlands later this year.It will concentrate on sales, use a traditional commission structure but otherwise be a hybrid agency.The agency has already recruited the firm’s initial self-employed agents and is now seeking further candidates to join the start-up who are ‘local stars’ in their areas. Its launch properties are already listed on Rightmove.Its three founders are Andy Vass, Mark Bruce and Stephanie Walker. Vass is a well-known industry trainer and agent who, after a career on the high street, helped the Bruce brothers launch Purplebricks in 2014.He also helped launch the business in Australia and the US.Bruce, who joined Purplebricks during its early years and until recently was a Territory Owner, worked at Countrywide and Fine & Country prior to ‘going hybrid’ and has been an agent for 21 years.Walker was part of Purplebricks’ global management team and helped launch its operations in the US, alongside Vass.But following the departure of the Bruce brothers from Purplebricks and the company ‘going corporate’, plans were hatched by the trio to start up their own hybrid agency.“I think one of the positive aspects of Purplebricks is that it did help more agents realise that they could ‘go self-employed’,” says Vass (main pic, centre).“We want our business to offer our self-employed agents the ability to sell lower volumes of homes but earn more commission for themselves from each sale, which will also give them more time to concentrate on a higher level of quality customer service.”Post instructionThis contrasts with the Purplebricks approach – Bruce says at Purplebricks most LPEs were dealing with 30 sales, as can listers and negotiators at traditional firms.Many agency customers feel abandoned once they have instructed, something he wants The Agency UK to remedy by keeping sales volumes for each agent to a manageable level.Vass adds: “We want to take the best aspects of the US and Australian models such as local agents being their own brand and earning a higher proportion of the commission, and make them relevant to this market.“The Agency UK will enable agents to concentrate on doing the deals and keep the admin, marketing and business process stuff off their plate.Low volume, high commission“We will use our marketing to generate say three or four instructions a month, but we will expect them to go out and work their contacts book to create the rest up to a maximum of eight.“Too many agents whether hybrid or traditional concentrate on getting instructions but leave the sale progression to more junior staff.”The trio are self-financing the business during its start-up phase but talking to City backers about funding later on. The Bruce brothers, who know them all well, have been watching from the side-lines, says Vass.Mark Bruce Andy vass Stephanie Walker January 15, 2021Nigel Lewis2 commentsKay Westgarth, Kay’s Property Management Ltd Kay’s Property Management Ltd 15th January 2021 at 10:41 amSo they have launched their own estate agency and are soon to launch Boomin, their new portal and want other agents to integrate their CRM with their Boomin software? What’s to stop them from pinching vendors’s details and offering them a lower fee, or will the two be entirely separate entities?Log in to ReplyNigel Lewis, Online Editor, The Negotiator Online Editor, The Negotiator 15th January 2021 at 11:36 amHI Kay I gather there is no official link between the Bruce brothers (Boomin) and this new agency, other than they all used to work together at PB!Log in to ReplyWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Home » News » Agencies & People » BREAKING: Former Purplebricks founder team launch new hybrid agency previous nextAgencies & PeopleBREAKING: Former Purplebricks founder team launch new hybrid agencyTrio who helped Bruce brothers get Purplebricks off the ground in UK, US and Oz have today launched their own business, The Agency UK.Nigel Lewis15th January 20212 Comments5,517 Views
File photo.The REIQ is urging legislators to update laws to allow landlords and tenants to negotiate a position on pets. We don’t want to highlight Victorian reforms as this mandates pet ownership unless landlord can reasonably withhold consent.Most landlords don’t allow pets in their rental properties, hoping to protect their investment and limit any maintenance and repairs that will need to be done after a tenant vacates. Landlords make this decision based on the fear that pets will damage their property. Dogs and cats shed hair and can leave odours throughout the property, especially in carpets and the back yard. As a result, only about 10 per cent of Queensland rental properties allow pets. In Queensland, landlords are currently not permitted to request any additional bond or increased protection to manage the potential increased risks and damage in relation to the property.More than 63% of Australian households own a pet and about 53% own a dog or a cat. More from news01:21Buyer demand explodes in Townsville’s 2019 flood-affected suburbs12 Sep 202001:21‘Giant surge’ in new home sales lifts Townsville property market10 Sep 2020This means there is a large number of families who are excluded from pet ownership because they rent, or, if they have a pet, are locked out of most rental properties. There are many benefits to pet ownership, including companionship, responsibility and, in some cases, improved home security. And it seems unfair to restrict renters from experiencing those benefits, simply by virtue of the fact that they rent. Data suggests there are benefits to landlords to allowing pets in their investment property. Those households with pets tend to move less often and, due to the fact that there are fewer properties that allow pets, and be less likely to break leases to move within a town. There is also some suggestion that people with pets would be open to paying higher rents, and perhaps some version of ‘pet insurance’ to accommodate their furry friends. In a series of decisions QCAT has ruled that absolute pet bans are not permissible in the by-laws that govern apartment and unit living. However, in other instances pet restrictions have been upheld. The REIQ is supportive of greater contractual freedom in this area. This would allow parties to come to a negotiated agreement that permits pets in the rental property while mitigating the issues that landlords may face if they permit pets in the property. A proactive property manager will be able to monitor pet impact on a property and will offer mitigation tips to tenants as condition of rental, to help limit risk of damage. And it’s possible that by allowing pets a landlord may attract a more loyal, long-term tenant.