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Hovis ad may not pack same punch, says expert

first_imgA leading brand expert has claimed that despite Premier Foods’ vast investment in marketing its Hovis brand as a British product, it may not have the same impact as existing successful campaigns.Premier has put significant investment behind Hovis, one of its eight ’power brands’, in recent months, including new British-themed packaging and a £1m TV advertising campaign, to launch today (10 February), which will reintroduce its existing ’Go on Lad’ concept. The ad will feature a young boy’s journey through recent history focusing on British life and iconic events, such as the Queen’s Silver Jubilee.Don Williams, chief executive of branding and design consultancy Pi Global, told British Baker: “Anything Hovis can do to reinforce its credentials as a cherished piece of British heritage can only be positive. As a piece of holistic brand communication, Hovis was a basket case until a few years ago, when the core emotion was reintroduced into advertising and packaging design was turned into something that had the architecture and flexibility to build the brand into the future.”However, even though this seems to be part of a larger campaign focused on the ’British wheat’ message, the heavily edited version which incidentally feels like a trailer for the 2008 ad has a pace which results in a bit of a blur. Hence it has nowhere near the impact of the original.”Premier Foods’ investment in new packaging and marketing for the Hovis brand is designed to highlight it as the only major national bread brand that uses 100% British wheat and no artificial preservatives.last_img read more

Introducing the ESI Careers Series – how to get into esports?

first_imgWe’re delighted to announce and introduce to you the Esports Insider Careers Series – a collection of pieces coming to you in the next few months profiling some of the finest professionals in the esports world. The aim of each piece is to provide guidance for those looking to enter esports and make it a feasible career as well as those looking to hop into the esports realm from other industries.Make no mistake, there’s a lot of competition out there and still (comparatively) fairly few jobs out there, so most of us working in the industry consider ourselves incredibly lucky to be doing so. The industry has come a long way from a few years ago and with the investment rolling in and continued hype around esports, inevitably there will also become jobs available. Gone are the days where 15 listings on “esportscareers.org” were all you would find. A simple Google search now shows: “454 Esports Jobs available on Indeed.com” as an example.The proposed plan is to cover people working in the following roles:WriterLegalPhotographerCasterHostVideographerTeam ownerDesignerPartnerships/SponsorshipsMarketingSocial MediaCoachingMerchandisingAdminVarious production rolesThe series will get fully underway shortly when I provide a bit of background about myself and general observations around the esports industry and careers in the space. I’ll provide my story, and even if one person finds it remotely useful then it’s served its purpose.Next week, the piece shall focus on the legal profession. We’ll be speaking to Isabel Davies, Purewal Partners and Max Nicolaides of Miscon de Reya. We will also be gaining some internal insight from Rahul Gandhi, who works in in-house legal at ESL UK. As always, if you’re reading this and want to have a different role covered – just let us know. Equally, if you believe you’re a suitable candidate to be profiled and wish to lend your story and/or pearls of wisdom to breaking into esports then please also feel free to drop us a line – [email protected]last_img read more

Gardai investigation launched after man exposes himself to mum and child

first_imgGardai have confirmed they are investigating a complaint that a man exposed himself to a mother and daughter at Inch in Inishowen.The incident happened in recent weeks while the mum and daughter were out for an afternoon walk.The mum was left extremely traumatised after the incited which happened on the Inch Lane Walkway. The man also roared obscenities at the woman in a loud voice leaving the one year old child very upset.The man escaped through a local wooded area.Gardai investigation launched after man exposes himself to mum and child was last modified: November 15th, 2016 by StephenShare this:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to share on LinkedIn (Opens in new window)Click to share on Reddit (Opens in new window)Click to share on Pocket (Opens in new window)Click to share on Telegram (Opens in new window)Click to share on WhatsApp (Opens in new window)Click to share on Skype (Opens in new window)Click to print (Opens in new window)last_img read more